Professional logo
A visual identifier designed to represent your business.
Logo design and brand identity in Cuernavaca
Logo design and visual identity for brands with personality.
At Liceraion we turn ideas into professional visual identities. We design logos, graphic systems and brand assets that communicate what each business is about and keep a consistent image across every application.
A strong visual identity makes your business recognizable.
Brand design goes beyond choosing a typeface or drawing a symbol. It means building a visual language that reflects a business personality and can be applied consistently across different media.
Visual identity
A set of graphic elements, typefaces, colors and guidelines that bring consistency to your brand communication.
Brand redesign
A visual update that modernizes an existing image while keeping the recognition elements that still matter.
Brand identity services
Every project starts from a specific communication need and is defined in a written proposal.
Logo design
We create your visual identifier based on your business personality, audience and context.
Logo redesign
We update an existing brand so it communicates clearly without losing the recognition it has already built.
Corporate visual identity
We define the complete graphic system: symbol, typefaces, colors and application criteria.
Brand manuals
We document how the brand should be used so every application keeps the same visual consistency.
Brand applications
We bring the identity to real pieces: stationery, packaging, signage or presentation material.
Visual assets for digital media
We prepare consistent graphic elements for profiles, websites and material published online.
How we build your visual identity.
- 01
Discovery
We learn about your business, its goals, its audience and the personality you want to convey.
- 02
Research and concept
We explore references, analyze your brand context and define a creative direction.
- 03
Design
We develop visual proposals that answer the established concept.
- 04
Adjustments and refinement
We review the details with you and make the adjustments included in the project.
- 05
Delivery
We prepare the final files and assets included in the agreed scope.
Ways to work with us
Three ways to develop your brand. The scope of each project is detailed in a proposal.
Logo Design
For businesses that need to develop a professional visual identifier.
Request a quoteCorporate Visual Identity
For companies looking to build a complete and consistent graphic image.
Request a quoteIdentity Redesign
For businesses that want to update or evolve their brand.
Request a quoteDeliverables, revisions and cost are confirmed in the proposal, according to the scope you need.
Frequently asked questions about brand design
- What is the difference between a logo and a visual identity?
- A logo is the visual identifier of your business. A visual identity is the complete system around it: typefaces, colors, usage criteria and applications that keep the brand consistent across media.
- What does the design process look like?
- We work in five stages: business discovery, research and concept, design proposals, adjustments, and delivery of final files. Each stage is reviewed with you before moving forward.
- Can you redesign an existing brand?
- Yes. We analyze the current image, identify the recognition elements worth keeping and propose a visual evolution that fits where the business is today.
- What file formats do you deliver?
- We deliver the final files included in the agreed scope. Formats and variants are confirmed in each project proposal.
- How many proposals and revisions are included?
- It depends on the agreed scope. Before starting, we define how many proposals and revision rounds the project includes so there are no surprises.
- Do you work with clients in other cities?
- Yes. We are based in Cuernavaca, Morelos, and work remotely with businesses in other cities in Mexico and abroad.
- Can I hire brand identity together with web development?
- Yes. It is one of our most common combinations: we define the identity first and then bring it to the website so the brand looks consistent from the first contact.
- How do I request a quote?
- You can use the online quote form or message us on WhatsApp. Tell us about your business and the type of work you need so we can prepare a proposal.
Your next big idea deserves an identity of its own.
Tell us about your business and let us design a visual proposal that represents what you want to build.